Gulf Coast, Texas
AI-native operations,
built and run.
Most software is built for the average business. We build for the ones that don't fit — and we use AI to make custom move at the speed of standard. Then we run it for you, or work alongside whatever else you've got.
In production
What's been built and is running
Specific systems for specific operators. Each one is live, each one is something off-the-shelf SaaS couldn't do.
Howard Insurance
TWIA renewal automation
A 10-step Texas Windstorm renewal pipeline running on a cloud + edge worker architecture. Carrier credentials stay on the agency's machine; Claude drafts every renewal letter. In pilot with a Gulf Coast independent agency.
Build + Operate
Captain Fishing Charters
Seven-domain booking platform
Rails booking platform running across seven satellite domains in the Galveston Bay charter market. Square payments, delegated trip types, iCal feeds, review automation, SEO, and Google Ads managed end to end.
Build + Operate
Ground Up Property Services
Small business web platform
Next.js marketing site, SEO, analytics, contact integration, Vercel hosting. The template Onside reuses for similar small business clients — pattern over one-off.
Build
How we work
Build it AI-native. Run it. Or both.
Every engagement combines design, build, and ongoing operation. A system nobody runs decays. A system you can't extend isn't really yours.
Build
Custom applications, automation engines, web infrastructure, and integration with the tools you already have. Rails 8 for application platforms. Next.js for marketing sites. Standalone Ruby for engines that don't need a full web app. AI in the build loop from the first commit.
Opinionated stack: Rails, Hotwire, Postgres, Kamal. Postmark, Stripe, Anthropic Claude. Reuse over reinvention.
Operate
Once it's built, we run it. Managed hosting, monitoring, incident response, feature work against your evolving needs. Or skip the build and buy the outcome — AI agent workforces handling a specific business process as a service.
Managed retainer, outcome-based service, or a hybrid of both. Operate is where patterns get refined and relationships compound.
Tell us about the work.
If you can describe a workflow that needs more than off-the-shelf software, we can probably build and run it. The first conversation costs nothing.
Get in touch